transparency

Great Food, Great Beer, Great Leadership (Part 2)

Great Food, Great Beer, Great Leadership – Part 2

or, Great Product + Transparency + Values + Shared Ownership = Great Business!

After a post of great leadership principles from gastronomic AND leadership guru Ari Weinzweig, I’d wager there is no better way to follow up than with a chaser that talks about leadership and beer.

New Belgium Brewing (www.newbelgium.com) began commercial operations in 1991. The journey was started by an electrical engineer and Belgian Beer fanatic, Jeff Lesbesch and his wife, Kim Jordan (now CEO of NBB). The business started in Jeff’s and Kim’s house, and the first beers were sold with labels that depicted watercolors crafted by their neighbor. Today New Belgium is the third largest craft beer producer in the United States, and Fat Tire, their flagship beer, has developed a cult-like following. Continue reading